“Background, Behind the scenes. B-roll. This isn’t insignificant or decorative in a frivolous way, but in fact, quite possibly is central to the message you hope to convey. “B-roll” as it is referred to in my world of visual media is something I think of as support to the message of your documentary and without support it’s like walking through mud.
If you’re here, you’re in looking-mode. That means you’ve got something to share, show and tell and you’re looking for ways to show it. Reel Good2 Moving Pictures is in the show-and-tell business. Be it a special event to celebrate a victory or achievement, your new research findings, a new building, a new project or initiative to introduce – all worthy of showing and sharing with others.
Way back, our clients were looking for 30-minute videos, then it became 20-minute, then 2-minute. In my planning and preparation for requests for 2-second videos, new ideas formed and contrary to the old adage ‘less is more’, this time the conclusion I came to is that we needed more – much more. Not so much in the length of the film or video but ‘more’ in terms of deeper and more meaningful products; film, video, more art, to match the times we’re moving into. Be it a 2-minute video or a 90-minute film, both needed to reflect our times and the times we live in now which to me, feels like a Renaissance.
Reel Good2 has always lent itself to delivering more - in a deeper way, and closer to what our clients meant when they were asking for 30-minute, 20-minute, 2-minute videos and now, more than ever, 60-120 minute films and documentaries. My sense is that what they were looking for hasn’t changed at all in visual communications which is to be appreciated, noticed and ‘more’ in terms of what made the organizations’ supporters and friends who gravitated towards them cared about most; their new and different perspective at what the organization can accomplished as a whole, their authenticity, and to be remembered as people who lived, learned, evolved and came to a deeper appreciation of what hard work and dedication and caring can create. Perhaps it’s always a different time, just new to us. How good it would be if we were living in a time of giving and receiving. Seeing the B-roll everywhere and in everyone; the supporters, the funders, the optimists, the caregivers – everyone in the foreground and the background where ‘behind the scenes’ is, in fact, the scenes; all appreciated, valued, remembered.
Looking back at it, it’s easy to see how the technology evolved - drones, 4K is better, I suppose. It’s crisp. It’s clear. Maybe what we’re really seeing is that it was a good story originally, and it’s still a good story today. We’re just looking at the same stories in different times with different perspectives as we enter what I see as an Age of Authenticity; a Renaissance.
"The Good2 Package" is having a documentary produced for your organization, where we explore in depth, the thoughts and opinions of the featured talent as they share their process, their work, their trials and tribulations...not so much their journey, but rather like a pilgrimage that brought them to who they are now and what they define now as "home"
Put your film on your home page website, share it with others. But know that we’ll store it here, too, for safe keeping, and for you and others to visit and look at it again maybe with a different perspective, in a different time. We’ll put your teaser and trailer here, too. In case anyone wants to watch the whole thing in under 2-seconds. And we’ll showcase what we built together at our “Happening2” gatherings. Entering the Age of Authenticity; we make video, art and creative experiences showing the why and how you walk through your world; projected out into the world because it’s important. And although you may have originally asked for filming of a special event, research findings, a new building, a new project or initiative, to me, that sounds like legacy.”
Bonnie Jean DeRosa